How may we build ArchCity Defenders a brand that reflects what they stand for and promote?
ArchCity Defenders is a nonprofit law firm that provides holistic legal advocacy for the often-overlooked individuals of our criminal justice system. ACD's current brand does not appear intentional or consistent. I created a unified identity system centered on the firm's celebrated superheroes: their clients. The visuals incorporate superhero and comic book motifs, and the content centers on the true stories of their clients.
This brand is an independent project by Emma Riley and does not necessarily reflect the position of ArchCity Defenders. ArchCity Defenders is not a sponsor of this project.