Better Together STL is a nonprofit organization committed to addressing the challenges of fragmentation in the St. Louis region. They asked me to design the layout and collateral materials for The Will to Change, a report which compiles over two years of research into the impacts of St. Louis' fragmented municipal structure. Following the release of the report, Better Together STL organized and co-sponsored Pecha Kucha St. Louis' 21st event, which I created a poster and social media materials for. The event reached 1.3K people and saw over 300 attendees. Learn more about The Will to Change here.
Better Together provided me with a draft write-up of their Will to Change report accompanied by ideas for spot illustrations and text call-outs. I read through the report to make sure I understood everything, chose several of their spot illustration concepts to pursue, and generated several spot illustration concepts of my own. I carried Better Together's colors and typefaces into the design of the report.
Better Together emphasized that even though this was a report, it was intended for a large audience and should be approachable and friendly. They indicated that they liked the visual storytelling of Jason Purnell's For the Sake of All, and suggested I look to that report for inspiration.
In keeping with the friendly and approachable mood of the report, I hand-drew, cut, and scanned each of the spot illustrations. After scanning them, I reversed them in photoshop and applied a drop shadow to retain the tangible quality of the illustrations.
Will to Change report, Draft 1
Will to Change report, Final draft
Midway through the development of the report, Better Together decided to move in a different direction with the spot illustrations. They wanted to retain the friendly feel of the illustrations but move in a less childish, more professional direction. To meet the project deadline, I downloaded and modified vector graphic illustrations from shutterstock.com.
Better Together knew they wanted to promote the Will to Change report at in-person events to coincide with its release. To meet this need, I developed a 1/3 sheet takeaway that carried forward the look and feel of the report.
One of the recurring images of the Will to Change report was the St. Louis map. Because the report directs attention to the fragmentation of the St. Louis region and calls St. Louisans to bring the city together, I developed an image of multiple people's hands piecing together a fragmented map of St. Louis for the poster. The image implies a willingness to take what we've got and work together to make a change.