Designers often refer to themselves as creative problem solvers. While tackling the world's existing design problems is fine, the solutions to these problems are often derivative. By inventing new creative problems, SpecialGuest frequently discovers innovative solutions. SpecialGuest wanted to prove this on the SXSW stage by giving themselves a problem: make a YouTube video using the panel audience and release it by the end of the panel presentation. In March of 2017, in collaboration with YouTube creator DJ Flula, they did just that. Watch DJ Flula's video here. Application deck by Emma Riley. Pitch video by Eddy Choi. Executive Creative Director Aaron Duffy and Andrew Geller.