How may we pitch Play-Doh as a creative tool?
Kids tell stories. Drawing, playing make believe, and inventing playground games are all different forms of storytelling. My partner Amanda Rockwell and I created the “Tell a story” campaign to illustrate that Play-Doh is great at telling stories, too. Working with found stories from little kids, we used Play-Doh to bring them to life. Television commercial directed by Emma Riley and Amanda Rockwell, produced and edited by Amanda Rockwell. Bus stop poster by Emma Riley. Bus wrap advertisement by Amanda Rockwell.
This brand is an independent project and does not necessarily reflect the position of Play-Doh. Play-Doh is not a sponsor of this project.
Bus stop poster
Bus wrap ad