Coinciding with the launch of Sperry 7 Seas, communication and arts company SpecialGuest created a traveling virtual reality experience to put the new shoe's traction to the test. Head-Up Display and game graphics designed by Emma Riley and animated by Djeison Canuto. Executive Creative Director Aaron Duffy. Visual Director Eddy Choi. Creative Technologist Sam Shapiro. Producer Emily Brown.
Head-Up Display Moodboard
Head-Up Display Development