To coincide with the 2016 presidential election, I was a part of a small team of WashU students to lead the Vote, Dammit campaign, a voter registration and get out the vote campaign made by and for students. As a member of the campaign's social media team, "I vote" was launched on the day of the election as our last push to get out and vote. Shot, directed, and edited by Emma Riley.
Created in the context of "Communication Design: Voice," a class about design for social impact and political expression.
Almost all states in the U.S. prevent felons from voting during their sentences, and several states prohibit felons from voting indefinitely. Without ID's or permanent addresses, many of America's most vulnerable individuals are also prevented from voting. In the context of these inequities, I wanted to use the "Vote, dammit" platform to illustrate that voting is a privilege, even though it shouldn't have to be.It was particularly moving to me that, of our 8 person "Vote, dammit" team, none of us could vote 100 years ago.
After completing the script for the short, I asked each member of the team what they would vote to change. They drafted their responses in my sketchbook before taking photos with their answers.
Because I didn't shoot in a studio, and I captured everyone's photos at different times of day, the background color was slightly different from shoot to shoot. I color corrected these inconsistencies, and I adjusted the position of the photos to maintain consistency in the paper placement in order to make the reading experience easier for the viewer.
The video we released on voting day got 2.6K views, surpassing our other pushes and strengthening the incentive to get out and vote. I further edited the video and uploaded a revamped version to Vimeo subsequent to the campaign push.